The last four weeks have seen an unusually long stretch of wet and windy weather. And some of it has been quite extreme. Thousands of people lost their power in the run up to Christmas, and some didn’t get it back until after the holiday.
On top of that we now have hundreds of flood warnings in place as the ground has become saturated, and rivers have burst their banks. Living on some of our coasts has become hazardous, with huge seas and waves, and higher than normal tides driven by storm surges.
Not only have personal lives been turned upside down, but many businesses have struggled to operate under these adverse conditions.
A useful but sobering exercise for the New Year would be to put yourself in the shoes of someone coping with flood water or power cuts. If either happened to you and your copywriting business, would you be able to meet your deadlines or even carry on trading?
Try answering these questions:
Have you noticed that nobody is now talking about one-in-one-hundred-year events? That’s because extreme weather events are now happening much more frequently – ask the people around Tewkesbury.
Here are 10 ideas to get you started:
If you’re in danger of being flooded, don’t wait until the last moment to leave – you could be trapped before getting away to higher ground.
You can probably think of other things which need to be organised, specific to your business and circumstances.
Even if you don’t live close enough to water to worry about flooding, you could still lose your power for days at a time.
And we haven’t even started to think about what would happen if all this rain turns to snow!
By David McCarthy
Image credit 123RF
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