Tag Archives: Marketing your business

Copywriters – do you ask for recommendations?

Guest blog by Julie Mitchell-Mehta of D├ębut Marketing As I am sure you know, word of mouth is and always has been the most powerful form of marketing. If you think about the last time you were looking for a builder or a hairdresser, what did you do? The chances are you asked a friend… Continue Reading

Social media branding for copywriters

Guest blog by Shaun Fagan of Blackdog New Media Quick tips for getting it right Ok, you’ve got you handle on Twitter, readied your Facebook timeline, got your YouTube channel up, dabbled with Pinterest, Quora and LinkedIn, surely that’s enough, not more work? Why is social media branding important? Well, thinking about branding across your… Continue Reading

Business continuity and the copywriter – Part 3 of 4

Their problem is my problem In the last business continuity article we looked at the Buncefield oil storage depot disaster, and how businesses of all sizes were affected. Events like this don’t happen very often. Many of today’s catastrophes are weather-related. The UK has had a significant number of widespread weather-related problems in the last… Continue Reading

Copywriters – do you manage your social media?

A guest blog by James Day, social media specialist In the contemporary climate, it’s almost impossible to ignore the potential which social media offers for copywriters; in terms of networking, information and marketing opportunities, there aren’t too many avenues out there which can reach as far for so little monetary cost. Let me emphasise here… Continue Reading

The copywriter, SEO and weasel words conundrum

As every copywriter should know, ambiguous weasel words are best avoided. Claims to be ‘almost’ something or ‘one of the’ something else have little value. But when it comes to writing for the web, must copywriters sacrifice their weasel word ethics at the altar of SEO? Let me explain … a popular search term for… Continue Reading

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