CA professional copywriting course syllabus

The professional Copywriting Apprentice training course spans 21 chapters divided into four blocks.

Block 1 of the course starts by laying the foundations and teaching you essential copywriting skills. With that firm foundation laid, Block 2 and Block 3 progress through a wide range of copywriting disciplines. Finally, launching your copywriting career is covered in Block 4.

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Every student receives a professionally printed textbook and unlimited access to our secure online study portal, the Learning Gateway.

As well as 21 informative chapters, the online Resource Library is packed with fact sheets, advice articles and useful research material. It all adds up to a professionally presented and comprehensive training package for copywriters.

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Copywriting Apprentice course introduction

Welcome to the Copywriting Apprentice

Block 1: Laying the foundations

Chapter 1 – Getting started as a copywriter

Chapter 2 – More than just words

Chapter 3 – Copywriting techniques and styles

Chapter 4 – Writing about features and benefits

Chapter 5 – The copywriting brief

Chapter 6 – Proofing and checking your work

Block 2: Online copywriting

Chapter 7 – Search Engine Optimisation (SEO)

Chapter 8 – Website copywriting

Chapter 9 – Content marketing and blogging

Chapter 10 – Writing email newsletters

Chapter 11 – Online advertising

Block 3: Offline copywriting

Chapter 12 – Direct mail copywriting

Chapter 13 – Writing for print

Chapter 14 – Press release writing

Chapter 15 – Writing for printed newsletters

Chapter 16 – Writing persuasive adverts

Block 4 – Your copywriting business

Chapter 17 – Setting up your copywriting business

Chapter 18 – Marketing yourself as a freelance writer

Chapter 19 – Offline marketing

Chapter 20 – Marketing yourself online

Chapter 21 – The beginning … not the end

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