The professional Copywriting Apprentice training course spans 21 chapters divided into four blocks.
Block 1 of the course starts by laying the foundations and teaching you essential copywriting skills. With that firm foundation laid, Block 2 and Block 3 progress through a wide range of copywriting disciplines. Finally, launching your copywriting career is covered in Block 4.
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Every student receives a professionally printed textbook and unlimited access to our secure online study portal, the Learning Gateway.
As well as 21 informative chapters, the online Resource Library is packed with fact sheets, advice articles and useful research material. It all adds up to a professionally presented and comprehensive training package for copywriters.
Copywriting Apprentice course introduction
Welcome to the Copywriting Apprentice
Block 1: Laying the foundations
Chapter 1 – Getting started as a copywriter
Chapter 2 – More than just words
Chapter 3 – Copywriting techniques and styles
Chapter 4 – Writing about features and benefits
Chapter 5 – The copywriting brief
Chapter 6 – Proofing and checking your work
Block 2: Online copywriting
Chapter 7 – Search Engine Optimisation (SEO)
Chapter 8 – Website copywriting
Chapter 9 – Content marketing and blogging
Chapter 10 – Writing email newsletters
Chapter 11 – Online advertising
Block 3: Offline copywriting
Chapter 12 – Direct mail copywriting
Chapter 13 – Writing for print
Chapter 14 – Press release writing
Chapter 15 – Writing for printed newsletters
Chapter 16 – Writing persuasive adverts
Block 4 – Your copywriting business
Chapter 17 – Setting up your copywriting business
Chapter 18 – Marketing yourself as a freelance writer
Chapter 19 – Offline marketing
Chapter 20 – Marketing yourself online
Chapter 21 – The beginning … not the end