CA professional copywriting course syllabus

The professional Copywriting Apprentice training course spans 21 chapters divided into four blocks.

Block 1 of the course starts by laying the foundations and teaching you essential copywriting skills. With that firm foundation laid, Block 2 and Block 3 progress through a wide range of copywriting disciplines. Finally, launching your copywriting career is covered in Block 4.

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Every student receives a professionally printed textbook and unlimited access to our secure online study portal, the Learning Gateway.

As well as 21 informative chapters, the online Resource Library is packed with fact sheets, advice articles and useful research material. It all adds up to a professionally presented and comprehensive training package for copywriters.

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What our students say ...

This course is super-comprehensive and run by a tutor who truly wants her students to succeed. The feedback from the assignments is always quick, fair and honest. Would highly recommend it for anyone looking to start their copywriting career!
Ari - UK
Ari - UK
I found the Copywriting Apprentice course a thorough preparation for a career in copywriting. Above all, the superb individual support offered by the tutors, and detailed assignment feedback, allowed me to develop…
Tom - UK
Tom - UK
The course packed a lot in and the assignments required a lot of thought and effort. It wasn't possible to take short cuts! This ensured all the knowledge and techniques in that section had to be thoroughly understood. This has prepared me very well for a freelance career in copywriting and I already have work.
Gill - Ireland
Gill - Ireland
I was immediately given the impression of a highly professional and sincere company, and that sealed the deal for me - I knew that CA was the right course me! I wasn't disappointed. I can't imagine I would have received anywhere near the excellent tutoring and expert guidance I received from CA had I chosen the other course.
Rachel - UK
It took me a while to pluck up the courage to take on a copywriting course, and I did lots of research before I chose the Copywriting Apprentice. And I didn't regret it.
Nicky - UK
The Copywriting Apprentice course takes you from whatever level you are at and guides you through. It starts with foundational basics and gradually builds your copywriting skills and confidence. At the same time it guides you as you start to set up your business. All topics are dealt with in depth, so you can work at your own speed for each, according to where your strengths and weaknesses lie.
UK student
I'm loving the course and learning as much about myself as I am copywriting.
Lisa - UK
Fantastic course. This course has validated my skills and prepared me for becoming a freelance copywriter with confidence. Thank you.
Jacqui - UK
I like how thorough and precise the course is. Things are always well explained, yet you are not so spoon fed that assignments are not a challenge.
Stephanie - UK
I have found the content of the course to be extremely helpful so far and look forward to completing the second half. The assignments are challenging and really help me to identify the areas I am weakest, which gives me something to aspire to.
Laura - UK
The Copywriting Apprentice course was thorough and more challenging than I'd anticipated. I've spent many years writing, and wasn't sure what additional skills I could learn that would make me a strong copywriter - the course was a real…
Catherine - UK
The Copywriting Apprentice is a brilliant course for anyone looking for copywriting training. The course is thorough and easy to understand, with great feedback on ways to improve. It also has a chapter on setting up your…
Steph - UK
I was fortunate enough to already have a position as a copywriter for an e-commerce company. However, my role was limited and did not possess a true understanding of what it meant to be a copywriter. The Copywriting Apprentice proved a great…
Tiffany - Sweden
This course was everything I was hoping for. Not only does it cover the broad range of copywriting skills, it also supports you in setting yourself up as a freelance business - something I hadn't seen elsewhere. The assignments are thoughtfully designed and…
Anna - UK
It took me a while to pluck up the courage to take on a copywriting course, and I did lots of research before I chose the Copywriting Apprentice. And I didn't regret it. I knew I wouldn't be able to complete the course quickly, with a…
Hannah - UK

Copywriting Apprentice course introduction

Welcome to the Copywriting Apprentice

Block 1: Laying the foundations

Chapter 1 – Getting started as a copywriter

Chapter 2 – More than just words

Chapter 3 – Copywriting techniques and styles

Chapter 4 – Writing about features and benefits

Chapter 5 – The copywriting brief

Chapter 6 – Proofing and checking your work

Block 2: Online copywriting

Chapter 7 – Search Engine Optimisation (SEO)

Chapter 8 – Website copywriting

Chapter 9 – Content marketing and blogging

Chapter 10 – Writing email newsletters

Chapter 11 – Online advertising

Block 3: Offline copywriting

Chapter 12 – Direct mail copywriting

Chapter 13 – Writing for print

Chapter 14 – Press release writing

Chapter 15 – Writing for printed newsletters

Chapter 16 – Writing persuasive adverts

Block 4 – Your copywriting business

Chapter 17 – Setting up your copywriting business

Chapter 18 – Marketing yourself as a freelance writer

Chapter 19 – Offline marketing

Chapter 20 – Marketing yourself online

Chapter 21 – The beginning … not the end

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