Should a copywriter outsource work?


Looking at some copywriters’ forums, it would seem the subject of outsourcing work is controversial.  Some people are all for it, while others say it is unethical to employ outsource copywriters.

I’m afraid I don’t see the logic in that.  Why is it unethical to outsource work if you have more than you can manage?  Isn’t that what other businesses do?  Shops, for example, take on extra staff at peak times.  If they didn’t, they couldn’t provide the service their customers expect. Why is a copywriter’s business any different?

Copywriters, like all business people, will experience peaks and troughs.  There will be times when you’re flat out and working from dawn to dusk. And the following month you might be wondering where the next job is coming from.  Having a reliable outsource worker or two means you don’t have to burn the midnight oil and allows you to achieve a better work / life balance.

What to outsource

Of course, it isn’t always practical to outsource certain projects.  If you have regular, long-term clients, you will know their business inside out and understand their needs.  It might take you longer to get an outsource copywriter up to speed than it would to actually do the job yourself.  But outsourcing new work will free up your time to focus on your existing clients or on marketing your services.

Growing your copywriting business

If you want to grow your copywriting business, taking on outsource workers makes sense.  There are only 24 hours in a day and no matter how hard you work, you will reach a stage where you are at capacity.  Your earnings will be capped by the number of hours you can work, and you might have to turn down lucrative projects.

Having trustworthy outsource writers will free up your time.  With more time on your hands, you can focus on your marketing and bring in even more business.

The ethics debate

Some copywriters feel it’s ethically wrong to outsource work. They argue that clients are paying for their personal skills and services.

If you’re torn between wanting and needing to outsource work, but feel it’s a moral dilemma, perhaps you should look at how you market your services. If you state on your website, for example, that you are ‘the’ freelance copywriter, prospective clients will assume you are the actual person doing the writing. But tweaking your wording to say you head a small copywriting company will solve the problem.

In sickness and in health

Ethics or not, there comes a time in every copywriter’s life when they need a break. You might want to take a holiday or you might be ill.  With an extra pair of hands to help, you can continue to service your clients for the duration.

Ask yourself this … would you rather your clients benefited from good quality work in your absence, or would you rather risk losing them because you are not in a position to service their needs.

In the next blog, we will be looking at how to recruit outsource copywriters.

Blog post by Joy McCarthy


Picture credit: 123RF

2 Responses to Should a copywriter outsource work?

  1. 100% agree. It is also your obligation or at least in your best interests to provide your cient with the best service possible and if that necessitates outsourcing, get on with it.

  2. There’s nothing wrong with outsourcing at all. That’s how many businesses grow after all. As long as you’re not over-promising and under-delivering, clients should be fine with it.

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