Guest blogging is a hot topic at the moment. In fact, we’ve recently blogged twice on the subject. This time, we’re looking at why copywriters need to be careful in their choice of guest bloggers.
As a copywriter, you have to protect your reputation and your public profile. As we said in an earlier blog, there’s nothing Joe Public likes better than finding mistakes in a copywriter’s work. So while any guest blogs should be clearly credited to the author, you could still be seen as being responsible for any typos, blunders or grammatical errors.
Rather than asking just anyone to contribute to your blog, we recommend you treat your guest blogging as carefully as you would any marketing project. Here are some pointers to get you started …
Creating some guidelines for your guest bloggers will make you look professional, prevent any misunderstandings, and help you maintain the standards and integrity of your blog. Each guest blogger should be sent a copy of your guidelines before writing their article.
Your blog guidelines might contain:
If you create some blogging guidelines, it’s also a good idea to state you will retain editorial control and specify how you will exercise it. When you have received your guest blog, check its content carefully. Remember: you might not have written it, but it’s still going to appear on your site and you will be responsible for its content.
Finally, when you’ve posted your guest blog, be sure to thank your blogger and promote their article to the best of your ability – after all, they’ve done you a favour writing it.
Blog post by Joy McCarthy