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A guest blog by Tom Pritchard of Tom Writes
One year ago, my professional outlook was very different to the view I enjoy today.
Disgruntled by the lack of opportunities in my previous career and frustrated by the Sisyphean reality of temp work, in January 2016 I began looking for a new direction. That search led me learn copywriting with the Copywriting Apprentice.
While it is feasible to learn copywriting without taking a course, I would urge all but the most single-minded and diligent to avoid this approach. Actually, even they would benefit to learn copywriting through a course!
The structured and logical approach of the course, the accountability of assessments and the support the Copywriting Apprentice offered me were crucial to eventually finding the satisfying, professional copywriting work I have enjoyed since graduating.
I enrolled with the Copywriting Apprentice in February 2016 and completed the course by early June.
I was determined. I used the course material to provoke my wider interests and scoured the internet to learn more. With so many copywriting resources freely available on the internet, further learning about copywriting is easy to access. But without the course’s clear structure, I’m not sure that I would have stuck with it and become a copywriter.
I passed the course with a distinction and immediately set up my freelance business. I found work through freelance sites (PeoplePerHour has been the best resource for me) and existing professional contacts.
Sure enough, other work then arrived through social conversations and networking. It is a slow, somewhat unpredictable journey, but having been a freelance artist for a decade, this is nothing new to me!
From month one, I have exceeded my expectations in regards to earning, hours of weekly work and enjoyment. I say this not to boast but to show that such success is entirely available to any of us. All we need are good foundations on which to build.
I travel the world with my nomadic partner, and copywriting fits into this unusual lifestyle very well. I am writing this piece on a train travelling across France and will be editing it at my desk in the south of England. You could equally find me in libraries, cafes and bars across Europe and beyond.
I have written pieces for businesses of all sizes across a broad spectrum of subjects. Some are one-offs, but many have become regular clients. Some are surprising in their success while others seem nailed on to be a great experience from the first enquiry. And of course I have had my share of failures, mishaps and mistakes along the way.
After learning copywriting, I completed a diploma in Proofreading and Copy-editing through the College of Media and Publishing. I have recently enrolled in their political journalism course to broaden my skill base and involve my interest in politics more directly in my work.
Both courses I completed in 2016 paid for themselves before I graduated. If there’s ever a stamp of credibility for a course it is that I gained sufficient skill to work professionally while still a copywriting student.
Looking ahead, I feel entirely positive about my prospects. Whether this leads me to working for an agency, remaining freelance or a mix of the two is a story for the future. But knowing the Copywriting Apprentice is there to continue supporting my journey makes the future seem that bit more secure.
A year on from being disgruntled and frustrated with my prospects, I am so very happy I decided to learn copywriting with the Copywriting Apprentice. If you’re in a similar situation, get in touch with Joy today – you won’t regret it.
A guest blog by Gill Pavey of Wordhouse Writing Services You know how it is when you start out. You’ve had months of small, one-off jobs but there’s no guarantee the flow will continue. On top of that, these clients have asked for your most basic (lowest fee) services so the jobs haven’t made a… Continue Reading
A guest blog by Gill Pavey of Wordhouse Writing Services The mystery of the missing blog … This guest blog was written over a year ago. It, and the email it was attached to, vanished into cyberspace unbeknown to both the Copywriting Apprentice team and Gill Pavey. A chance remark uncovered the loss in February… Continue Reading
A guest blog by Southampton copywriter, Deborah Beard Confidence and self-belief. If we’re being completely honest, these are the skills that always seem to evade freelancers in most industries. It takes time, sure, but everyone, even the most successful of freelancers, would tell you that the little voice of doubt often screams louder than your… Continue Reading
A guest blog by Joanna Brown of The Word Hen Like many freelancers, I started copywriting by working for friends and then friends of friends. Payment was often in kind and jobs were arranged through a quick phone call. As my reputation and experience grew, I started to receive commissions from strangers – some individuals,… Continue Reading
Guest blog by Debbie Thomas of Grangewood Copywriting It was time to launch my copywriting career. I’d invested energy thinking about and creating a detailed business and marketing plan. I’d resisted the temptation to try it out in numerous fonts, formats and colours and convince myself it was constructive activity (surely it’s not just me?).… Continue Reading