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Tag Archives: weasel words

The most up-to-date copywriting course?

Cover design of Copywriting Apprentice text book
Copywriting Apprentice textbook

Obviously, copywriters shouldn’t make unsubstantiated statements. If you want to say something is the ‘biggest‘, the ‘best‘, or the ‘most popular’, you must be prepared to back it up. Of course, you could say ‘one of the biggest‘ or ‘arguably the best‘, but if you’ve been following this blog, you’ll know all about the dangers of weasel words too.

But today, we can say without hesitation that the Copywriting Apprentice is the most up-to-date copywriting course you’ll find. You might be wondering why we’re saying this. It’s simple. Today, we have completed the 2013 update of the course.

We wouldn’t dream of making this statement tomorrow, because a lot can happen in 24 hours. But right here and now, we can say with authority that you won’t find a more up-to-the-minute copywriting course.

Why we update our copywriting course

In our technology-driven age, online writing is the copywriter’s bread and butter. Freelance copywriters are reporting the majority of their work comes from writing SEO website copy and blogs.

In days gone by, copywriting courses remained pretty static. There wasn’t the same need for change as there is nowadays. But today’s copywriter needs a lot more than writing skills. For example, unless you understand subjects like SEO (search engine optimisation) and how your writing influences a website’s performance, you won’t be able to work effectively in this market.

Technology doesn’t stand still and nor can we. A fortnight ago, as we were working on the last stages of the updates, Google announced two significant changes which will affect everyone writing for the web. Back to the drawing board …

In the second ‘block’ of our copywriting course syllabus, five chapters cover SEO and online writing skills. A further chapter explains how you can market your copywriting business online. So updating the Copywriting Apprentice regularly is no small undertaking. But we believe we have a duty of care to our students. And that means providing them with the most up-to-date information as they learn.

A copywriting course that’s outdated and out of touch won’t equip anyone to work effectively in today’s competitive market. So, if you’re considering copywriting training, be sure to find out when the course materials was last updated. It’s not just important – it’s critical.

Blog post by Joy McCarthy

The copywriter, SEO and weasel words conundrum

As every copywriter should know, ambiguous weasel words are best avoided. Claims to be ‘almost’ something or ‘one of the’ something else have little value. But when it comes to writing for the web, must copywriters sacrifice their weasel word ethics at the altar of SEO? Let me explain … a popular search term for… Continue Reading