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Guest blog by Fiona Mocatta
During most formal networking group meetings, everyone present gets to spend one minute talking about their business and the contacts they would like. This one minute is called your “60 second pitch” or – unsurprisingly – “your one minute”.
Here are seven things you can do to have a more professional pitch.
Once you’ve got your one minute down to a fine art, bin it. If you are used to saying it, then people may be bored of hearing it. Why not prepare a few one minutes that you rotate; changing props to keep interest alive? You can also play around with your memory hook and see which gets the best response.
Networking is a brilliant way to meet interesting people, get support from fellow freelancers and – if you’re lucky – get some new business. Having a well prepared 60 seconds can help you relax and enjoy yourself during networking meeting, so why not give it a go?
Fiona Mocatta is a freelance copywriter who has written for household names and hundreds of smaller businesses. Fiona has a marketing background, 10 years freelance copywriting experience, and three small children. To keep in touch or see her previous work, check out http://www.mocatta.org. You can follow Fiona Mocatta on Twitter too.
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