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Tag Archives: freelance copywriters

The public face of the copywriter

Being a copywriter is a bit like being a royal; you’re always in the public eye.  While the world’s media won’t be remotely interested if you frolic naked round a snooker table, everyone rejoices at the sight of a copywriter’s typo or grammatical blunder.

From the minute you announce your copywriting career to the world, everything you write will be scrutinised.  And there’s nothing people enjoy more than spotting mistakes in a copywriter’s copy.  It’s close to being a national sport, and you can be sure some bright spark will gleefully bring it to your attention.

In an earlier blog, Nick Jones of Find a Proofreader stressed the importance of accurate copy.  And if checking your own work is something you find difficult, hiring a professional proofreader is a good option.  Although it will be an added expense, it will protect your reputation.

But while you could employ an army of proofreaders, there are times when it’s just not practical and you need to be on your guard.  Sending a client an email, or even tweeting and updating your Facebook page puts you in the public eye.  So, when you’re wearing your copywriter’s hat, it’s important you check everything you write carefully.  As Warren Buffett said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”

Spelling mistakes, typos and grammatical errors are not the only risks to your professional reputation, though.  Social media is a huge benefit to the freelance copywriter, but it’s important you never say anything which could come back and bite you. There have been countless cases in the news of people being prosecuted over comments made on Twitter or Facebook.  While these are extreme cases, even an unguarded comment can be seen as being unprofessional.

Swearing is another example of a reputation-buster.  Personally, I’m always disappointed to see a copywriter using four-letter words openly.  After all, us copywriters are meant to be creative and have a better command of the language than other mere mortals. Shouldn’t we be able to express our feelings with a little more style and finesse?

And finally, if you do find you’ve dropped an accuracy clanger on one of the social media channels, try going back and bringing it to everyone’s attention.  Adding a further light-hearted comment about being human or going to spelling classes can defuse a potential time bomb, and can even enhance your reputation.  If nothing else, it will spark a few conversations and could open important lines of communication.

Blog post by Joy McCarthy

Why the freelance copywriter needs discipline

Most freelance copywriters work from home.  In today’s market, home working is positively trendy.  But does working from home really mean the freedom to suit yourself? There’s no doubt working as a freelance copywriter brings a freedom you might never have experienced before.  You’re the boss.  You can work when you like and play when… Continue Reading

The isolated copywriter

Many copywriters work from home.  Great!  No daily traffic battles to deal with, work in your pyjamas if you like, and have as many cups of coffee as you want.  That’s the upside of being a home-based freelance copywriter. But sadly, for some people, the downside is isolation.  Freelance copywriting can be a lonely business. … Continue Reading

Setting up a home office

If you’re thinking of becoming a copywriter, you’ll need a place to work.  And if you’re going to take a copywriting course, you’ll need somewhere to study too. Many freelance copywriters enjoy the convenience of working from home.   While that can be a solitary way of life, there are a great deal of benefits.  But… Continue Reading

How to become a copywriter

If you’re looking for a career change or considering your options after leaving education, you might be wondering how you can become a copywriter. You’ll find some conflicting information online.  Some websites say you need a degree to become a copywriter.  Others suggest you must start as an intern in an agency.  If you’re hoping… Continue Reading

Earning money as a copywriter – can you really support yourself?

Making the decision to become self-employed is scary.  It’s not for the faint-hearted.  But the bottom line is … can you really support yourself as a freelance copywriter? The answer has to be yes, but the truth is you won’t do it overnight.  You will have to work hard, burn the midnight oil (frequently), and… Continue Reading