0345 257 2013
A guest blog by Gill Pavey of Wordhouse Writing Services
From time to time I am contacted by people enquiring about my services, who clearly have absolutely no idea what a proofreader does. I’ve fielded various eyebrow-raising questions and it’s become something of a conversation stopper at social gatherings when talk turns to occupations, as everyone goes quiet as soon as I say the word proofreader. I don’t know why; proofreaders have been around for centuries in one form or another and I suspect that copywriters also get similarly inappropriate enquiries. There are also people who are unsure of the difference between a proofreader and a copywriter, so here it is from my perspective.
Proofreaders and copywriters have different skills, and in some respects they are opposites. A copywriter is a highly specialist writer who works mainly in a technical, sales or marketing arena of the commercial sector while a proofreader is a specialist in the English language in almost any context working on anything from academic papers to a novel.
Copywriting clients are more often businesses, but a proofreader’s client list may not include any businesses at all, apart from publishers. They appear at opposite ends of the process of generating text – a copywriter is in at the beginning and proactive, the proofreader arrives at the final point before it is published or printed and acts as a quality control measure.
On the other hand, there is an overlap of skills at the boundaries. A copywriter is likely to have some knowledge of proofreading via a module of their training; many proofreaders are also writers of a sort, and they may write copy for their own flyers or website. However, the reality faced by even the most competent technician who leans over into another specialism is that perhaps it’s not really what they are best at. Proofreading as a part of formal copywriter training is likely to be limited to what is most relevant to copy writing; spelling, grammar and punctuation, without the more obscure parts. This is a common perception of the role of the proofreader: to point out errors in these areas and correct or mark-up the text accordingly. Of course this is within the job description; in fact, it’s quite a lot of it but it doesn’t stop there.
With roots in the traditional book and magazine publishing world and depending on the material, the proofreader’s work may also include checking that captions are under the correct illustrations, chapter titles haven’t changed on the contents page, the decision between “-ise” endings and “-ize” has been consistently applied, and the same font has been used throughout unless expressly directed otherwise.
The list goes on; for example, a proofreader may have to ensure compliance with a style guide of up to 40 pages, or make up their own to check consistency and resolve any conflicts of style over “rules”. Mark-up can involve applying BSI approved marks to the pages of hard copy manuscripts, or correcting a Word/PDF document on-screen. There may be a wide range of writing styles from one document or manuscript to another and some will require particular, subject-specific knowledge. From theses to blockbuster novels via blogs on pig farming, all need to be viewed slightly differently. A proofreader carries beyond where the straightforward checkers of spelling, punctuation and grammar leave off, and provides the quality control function that ensures that someone else’s written words are up to standard.*
Both professions are still going to get enquiries for jobs that really are not for them because people don’t understand what each service provides. We are both specialists in the world of words but a little information and advice given to callers together with a willingness to point clients towards each other from time to time, might help.
Gill Pavey MSc, ACMA, GCMA, Dip. Proofreading, SfEP Associate
Gill Pavey is the founder of Wordhouse Writing Services, providing proofreading and copy editing services to businesses, academics, students and writers.
*For more information on proofreading, visit www.sfep.org.uk/pub/faqs/fproof.asp
A guest post by writer and blogger James Torridon of More Anon A recent news item on the IT Donut website stated millions of micro-businesses are let down by their websites. They were reporting a survey which suggests micro-businesses are losing opportunities because of outdated websites. They put this figure at 3 million. As a… Continue Reading
Being a copywriter is a bit like being a royal; you’re always in the public eye. While the world’s media won’t be remotely interested if you frolic naked round a snooker table, everyone rejoices at the sight of a copywriter’s typo or grammatical blunder. From the minute you announce your copywriting career to the world,… Continue Reading
Blogging Masterclass Bloxham Mill, near Banbury, Oxfordshire Wednesday 28 November 9:00am – 12:30pm Cost £55.00 Do you want to learn more about blogging? Want to blog but don’t know what to write about? Don’t know how to go about it? This blogging workshop will soon change that. By popular request, we’re holding another blogging… Continue Reading
A guest blog from Ken Norman, who is one half of New Tricks Training Ltd I have been a trainer for fifteen years working with large, medium-sized and small organisations across the UK. I see that much emphasis is placed on the need for technical skills and attaining professionally-based qualifications. Of course, if you’re a… Continue Reading
We’ve dragged our Web Master from his technical systems and put him work. Here is Part 1 of his guest blog. Don’t forget to come back tomorrow for the second thrilling instalment. There are lots of things a copywriter does in the course of fulfilling client orders (research, sending emails, making tea, eating cakes),… Continue Reading