Earn your copywriting wings with Copywriting Apprentice
The distance learning copywriting course

0345 257 2013


Follow us on: The Copywriting Apprentice on LinkedInThe Copywriting Apprentice on Google+The Copywriting Apprentice on FacebookThe Copywriting Apprentice on Twitter

Tag Archives: business continuity

Privacy & security – a real-life problem for a freelancer

There’s no doubt you have to be security-conscious in today’s online world. Things like viruses, phishing emails and hacking are everyday events. And you have to guard against them. But can you take privacy too far?

Consider this …

You are a freelancer. You live and work alone. A not uncommon situation. You’ve password protected your PC and all your files are secure. While family and friends might know a little about your business and who you work for, nobody knows the specific details. After all, it’s your business and privacy is important, right?

But what happens if you’re taken seriously ill or involved in an accident? There’s nobody to answer your phone or reply to your emails. Clients can’t get hold of you. Perhaps they don’t even know where you live. Perhaps they’ve already paid you money. Perhaps you’re part-way through a big project. This can be a recipe for disaster.

If you’re reading this thinking it’s an unlikely situation, think again … because it happened to someone we know. She collapsed, was rushed to hospital and spent a month unconscious in intensive care. As well as friends being worried, her clients couldn’t understand why they couldn’t get hold of her.

We look at business continuity in our copywriting course, and encourage students to consider how they can keep their business running if the unexpected happens. But this is a tough one.

We recommend having a copywriting buddy to help at busy times or holidays. But you would need a high degree of trust to share your most confidential information with someone who is effectively a competitor.

So how do you mitigate this sort of risk? Large organisations might have a safe where key information and access codes are stored. The combination would only be known to a few trustworthy employees – but that’s a bit unrealistic for a homeworking freelancer.

But it does make sense to store key information and access details somewhere secure and ensure someone responsible and trustworthy can access it in an emergency.

Fortunately for this freelancer, the crisis was averted. She had a ‘buddy’ who was able to pick up her unfinished work. But it was four weeks before she was conscious and able to give someone the necessary information to access her computer and manage the situation. Some potential work was lost, but in the main, her clients were understanding.

Your freelance business is fragile. You put a lot of hard work and effort into building it up, so please don’t take risks with it. I’m sure this freelancer never imagined it could happen to her.

Blog post by Joy McCarthy


Picture credit: 123RF

Business continuity and the copywriter – Part 3 of 4

Their problem is my problem In the last business continuity article we looked at the Buncefield oil storage depot disaster, and how businesses of all sizes were affected. Events like this don’t happen very often. Many of today’s catastrophes are weather-related. The UK has had a significant number of widespread weather-related problems in the last… Continue Reading

Business continuity and the copywriter – Part 2 of 4

It doesn’t have to be your disaster In the first blog of this series we looked at some simple problems which might affect the smooth running of your copywriting business. In this second post, we’ll look at potential problems outside your direct control, and the ripples-on-a-pond effects. At just after 6 am one Sunday in… Continue Reading

Business continuity and the copywriter – Part 1 of 4

It isn’t rocket science Business continuity planning is a widely used term. It’s also widely misunderstood, partly because most people associate business continuity with large corporations and major incidents. If you have trouble with the words ‘business continuity’, try ‘contingency’ or the phrases ‘just in case’ and ‘better safe than sorry’. They all cover the… Continue Reading

Why a copywriter needs a friend

If you’re a 60s music fan you might remember Carole King’s song ‘You’ve got a Friend’.  We all need friends in both our private and business lives.  I And this is something we recommend to students on our copywriting course. As a new freelancer, you might doubt the wisdom of befriending other copywriters.  After all,… Continue Reading